Continuing to grow a product or service when it appears to have hit a ‘ceiling’ can be a challenge within an ever changing space, an outside perspective often releases increased insight and value.

IN PRACTICE

Gungho Marketing, the leading Regulatory Technology lead generation agency, wanted to increase their service portfolio into the market. By working with the business and their customers to understand need, I led the design, creation, implementation and launch of a new Email Marketing service. This included software selection, team creation, service design, contract development, process creation, sales and onboarding.

In the first 12 months of launch the service generated £250k in turnover, with profit margin of 50%.

www.gunghomarketing.co.uk/email-marketing/

FUNDAMENTALS