I'M LUCKY TO BE BASED IN RURAL DORSET. i'm probably best described as A DIGITAL STRATEGIST. I EXPLORe DIGITAL AND SUPPORT BUSINESSES all over the uk IN USING IT TO THEIR AND THEIR CUSTOMERS ADVANTAGE.

What strategy really is

One of the biggest challenges in working with clients and developing strategies that work and sustain is that sometimes its hard to build a story on the unseen. I read (and have amended) a great quote from George Packer in the New Yorker on the Obama presidency, which sums it up quite well I think;  

"...it’s hard to build a narrative around actions considered and not taken, disasters possibly averted, hard realities accommodated. The story of what didn’t happen and why, isn’t an easy one to tell."  

In a world where strategy is beginning to be seen as only succeeding if seed capital funding is achieved, if a marketing campaign is recognised by The Drum or a business can release some PR showing innovation - sometimes (in my rambling experience anyway) less is more and that's where real strategy and strategic thinking succeeds.  

Symptom or cause?

Who to trust?